Chevy was co-founded by Louis Chevrolet, a Swiss race car driver and automotive engineer, and William C. Durant, the founder and former president of General Motors. The Chevrolet Motor Company was founded on November 3, 1911, in Detroit, Michigan. Chevrolet is a highly recognizable automotive brand in the United States, but many Chiefland-area drivers may not know the history of the renowned automaker.
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When was Chevrolet Founded?
As mentioned, Louis Chevrolet and William Durant founded Chevy in 1911. One interesting bit of information is that in 1918, Durant used the company to engineer a reverse merger with GM, allowing him to reclaim his position as GM’s president. However, the takeover didn’t last long, and in 1919 he was removed as president once again, and the new president, Alfred Sloan, selected the Chevrolet brand as the leader in the GM family. Promoting “a car for every purse and every purpose”, Chevy overtook Ford as the best selling car in the U.S. by 1929.
Where was the First Chevrolet Factory?
The first Chevy factory was located at the corner of Wilcox and Kearsley Street in Flint, Michigan. Kettering University is across the street, and the location is currently known as “Chevy Commons.”
What was the First Chevy Model Produced?
Etienne Planche designed the Series C Classic Six, and Louis Chevrolet drew the specs. The first production model of the Series C Classic Six was unveiled at the 1913 New York Auto Show.
Where Does the Chevy Logo Come From?
The Chevrolet bowtie emblem was first used on the H Series Baby Grand and Royal Mail models, as well as the Light Six L model, in 1914. The origin of the logo is the subject of many heated debates. Some claim William C. Durant got the design from a wallpaper he saw in a French hotel room, some say it’s based on the logo of the Coalettes coal company, and others claim it’s a stylized version of the Swiss cross, which is a tribute to the Swiss heritage of Louis Chevrolet. Wherever the logo came from, the bow-tie is now a classic American Idol.
Explore Chevrolet Vehicles at Big Bend Chevrolet
Whether you’re looking for an efficient Chevy Cruze, a versatile full-size SUV like the Chevy Equinox, a luxury sports car like the Camaro, or the rugged Chevy Silverado 1500, there’s aChevrolet model that suits all lifestyles and budgets. Experience everything Chevrolet has to offer firsthand by scheduling a test drive near Ocala.Contact our Chevy dealership with any questions you have!
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